Nike Colin Kapernick Campaign

Just recently, Nike produced another ad that featured an NFL athlete whose name has been known for protesting the national anthem that is played before any football game in the NFL. Colin Kaepernick and many of his fellow colleagues have been known to refuse to sing, stand, or say the national anthem during football games to protest the injustice they feel is given to African Americans by our government and our justice system. His campaign quoted, “Believe in something. Even if it means sacrificing everything.” This ad caused Nike to lose some supporters because of what this Nike ad is supporting.

According to, Nike lost 3.75 billion in market cap after the Colin Kaepernick campaign. This lost in market cap can be argued to be a minor or major thing, since Nike is an incredibly large company with trillions that still purchase their products. Many individuals believe that producing this ad with Colin Kaepernick was the wrong turn because of his conflict with the NFL. One of these people so happens to be our own president, Donald Trump. Trump tweeted on the issue, “Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!” (CBS NEWS). Even though there are some who disagree with Nike’s decision to make this ad, some have stood to support it. Many athletes have shown favor towards Nike for this ad, including the star basketball player, Lebron James. He responded to the campaign after receiving the Icon 360 Award by stating, “Last but not least, I stand for anybody that believes in change. I stand for anybody that believes in a positive attitude and a positive matter…and I stand with Nike every day, all day.” Nike has seen both a positive and negative impact from their campaign and have gained and lost many supporters.


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